Splash some colour into your packaging
Established cannabis companies and new start-ups alike strive to produce top quality cannabis products that are sure to set them apart from the competition. But even the best products can sometimes be overlooked by the average consumer.
This phenomenon may be attributed to the plain packaging and labeling requirements all Canadian cannabis brands must abide by.
These packaging regulations, when taken at face value, seem to inhibit a brand’s ability to differentiate themselves on a dispensary store shelf or the marketplace in general.
The requirements include restrictions on logos, colours and branding; including how product information must appear on a package’s label (e.g., type style, size and spacing).
These measures set out to accomplish three goals:
1) Reduce the attractiveness and appeal of cannabis products, particularly to young persons.
2) Make the standardized cannabis symbol and health warning messages more prominent and noticeable.
3) Provide consumers with accurate information about the content and use of the cannabis product.
As a result of these constraining package design rules, many brands may find it difficult to get noticed inside dispensary shops. Brands must rely on word of mouth, shop budtender recommendations or other means of marketing communications to get the attention of their target market.
A feasible solution to this problem may be as simple as redesigning your packaging to include bold and striking colours.
When designing packaging for this market, companies may want to consider choosing special Pantone colours that are unique to their brand.
The Pantone Matching System, for those not familiar with the design process, has become the standard for colour specification in the graphic arts industry.
Utilizing Pantone colours ensures the colour of a company’s marketing materials are uniform across all mediums; further increasing brand recognition among consumers.
Brands ready to introduce a splash of colour to their product line may choose between custom coloured packaging supplies, custom coloured labels or a combination of both.
Minimum order quantities (MOQ) for custom coloured packaging supplies starts at 10,000 pieces. Options include:
1) Custom coloured blank packaging.
2) Custom coloured packaging with any combination of required design elements printed directly on bag/container (eg. logo, product information, THC warning symbol, yellow warning box, etc.).
Those requiring a smaller quantity of packaging supplies may opt to pair our blank, black or white, child-resistant mylar bags/containers with custom printed labels.
Get creative and be bold; create packaging that is sure to captivate the attention of Canada’s discerning cannabis consumers.
Contact us today for a quote on compliant packaging options for your cannabis product(s).
Need help with design? Let our team of talented and creative professionals turn your ideas into reality. We offer a broad range of branding, graphic design, and product development services to get your concept off the ground. Our extensive knowledge of compliance regulations ensures your packaging will meet all Health Canada requirements.